Jeep Marketing Project essays

Jeep Marketing Project essays Executive summary and the history of jeep: The jeep has first appeared as a World War II military vehicle. The 4-wheel-drive jeep helped popularize a new era for sport utility vehicles. It is well known with fun and adventure and is one of the most widely recognized brands in the world. Although there is no definite knowledge of how the "Jeep" got its name, however, some theory claims that Jeep name came from G.P. for General Purpose vehicle, which is designed for army vehicle.(4 and 6) There are three classifications for jeep: Jeep Grand Cherokee, which is the new level of technological innovation. It has the new modification of Jeep Cherokee. It is one of the best four-wheel-drive cars that is designed for the best handling, and the finest refinement and style. Jeep Cherokee is the original four-wheel sport-utility vehicle. It has a top performance capability. Jeep Wrangler is the conqueror of both battlefield and off-highway adventures. The icon of the jeep brand. Wrangler is still the original 4WD fun and freedom machine. The new wrangler's wide appeal has much to do with its three models: The value leading SE, the mid-level Sport, and the well-equipped Sahara. Wrangler is still the heart and soul of the jeep brand. Wrangler continues its impressive sales history with 68,619 units sold in the 1995 model year. While its closest competitor held 29 percent (Geo Tracker) and 10 percent (Suzuki Sidekick) of the 1995 mini sport utility sales, Wrangler dominated the category by attracting 48 percent. With the functional and design improvements of the all-new model, sales should continue to be strong.( 2 and 3) also ( Refer to appendix 1 and 2). Company profile and Macroenvironment aspects: Daimler Chrysler, ranking the world's third automaker in sales. Chrysler Corporation combined with the German's Daimler-Benz in 1998. They agree to combine their businesses in a "merger of equal ...